PESTEL stands for Political, Social, Economic, Technological, Environmental and Legal factors that impact the macro environment of the company that it operates in. British Airways Analysis 2158 Words | 9 Pages. When it comes down to it, the feasibility portion of the SAF strategy model is really the make or break of any chosen strategy. PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Easyjet Plc. The views of shareholders andmarket perceptions are also communicated to the Board viapresentations by the Head of Investor Relations at least everyquarter. easyJet has an Investor Relations function which runs an active programme of engagement with actual and potential investors based around the financial reporting calendar. Cuts down my effort to surf through heaps of redundant data. The development of effective marketing mix strategies depends on Easyjet Plcs knowledge of its potential customer base. Thursday 8 October 2020 16:05, UK. Collect and evaluate economic factors which might influence EasyJet general business environment. Click on the link below to read more.--> We have a clear focus on building strong relationships with customers to create more sustainable, long-term revenues Start a SWOT and Porters 5 Forces Analysis for the company. This will help the companies decision makers understand where the organisation is now. It operates from 29 bases across the UK and Europe. In addition, the report analysed the entire EasyJet Company based on SWOT analysis framework and also recommended to achieve their competitive advantages through the customer satisfaction with low air fares. The Company operates low-cost European point-to-point airline. Why you can trust Sky News. EasyJet and Balfour Beatty were among four leading UK companies that have been reported to the Financial Reporting Council over their failure to disclose climate change related risks in their annual reports to shareholders. EasyJet's strategies & evaluation 12 4.1 EasyJet's Stakeholder Analysis 12 4.2 EasyJet's Stakeholder Mapping 12 4.3 The Generic Strategies Matrix 13 4.4 Evaluation of Strategies 14 4.4.1 Suitability 14 4.4.2 Acceptability 15 4.4.3 Feasibility 15 4.4.4 Sustainable Competitive Advantage 15 5. Nevertheless, shareholder value retains a tenacious hold on the minds of investors. It will be carried out through two exclusive parts. 3795 Words | 16 Pages. Feasibility. 1.716%. I found the analysis reports of SWOT & PESTLE.com very comprehensive and insightful. Our five priorities keep us focused but the key is to make sure we deliver all this from the heart, with passion, ensuring our orange spirit shines through in everything we do. 5 6. Thus from the above analysis it can be concluded that Easyjet believes to put the employees before the customer and provides excellent customer care. Modern aircraft fleet with unparalleled network. Strong operational efficiency leading to a low-cost model. Ryanair. The future of easyJet 16 6. It carries 65 million passengers annually including 12 million business passengers. The concept of materiality has been brought into the public spotlight in the sustainability context by the Global Reporting Initiative (GRI) in their G3 Guidelines in 2006 the cornerstone of the GRI Sustainability Reporting Framework.. In short, stakeholder theory presents an opportunity to infuse business analysis with ethical standards (Freeman, 2015). The company directors and management were unable to exploit market volatilities in April.However, diversifying your overall positions with EASYJET PLC ORD can protect your principal portfolio during market Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. 3.1 Profitability and efficiency. The EasyJet low cost airline company followed strategic OM decisions throughout their business cycles. Easyjet Plc PESTEL analysis is a strategic tool to analyze the macro environment of the organization. Satisfactory Essays. companys performance (Kotler Keller,2012). Stelios Haji-Ioannou (Greek) founded the company in 1995. Analysis. Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it 's a private limited company owned by Easy Group and it 's besides listed on the London Stock Exchange. On June 26th, easyJet announced that it had entered into a sale-and-leaseback agreement for some of its A320neo fleet. The SWOT Analysis for EasyJet Plc is presented below in a matrix followed by detailed analysis: Strengths. It is an acronym for political, economic, social, technological, environmental and legal factors that shape the macro business environment. Thomas Reynaert, Managing Director, Airlines for Europe (A4E) The Company operates low-cost European point-to-point airline. easyJet is a European airline that uses its cost advantage and favorable network positions in strong markets to deliver low fares and operational efficiency on point-to-point routes, while offering friendly service to customers. easyJet has always been hugely focused on fuel efficiency and we have actually decreased fuel intensity by about a third since 2003, and this continues to be a real focus. Total revenue ( million) 2,362.8 1,797.2 31.5%. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. Employees they want high wages and to have a secure job. What Stakeholders Want From Easyjet. The SWOT analysis gives a fact of existence on Easy Jets internal and external problems and executions which are as follows: Strength: Easy jet exceptional network in Europe. CompetitorsCompetitors BA is the largest UK airline by turnover with 8.99bn (yr ending 31st March 2009), followed by easyJet (2.69bn) and Virgin Atlantic (2.24bn) Although BA is the market leader, the low- cost airlines can affect the decisions the company makes. Harvard University. The chairman Stelios Haji-loannou (Greek) founded the company this year. In the event of death, this advance payment shall not be less than 16 000 SDRs (approximately 13,000). 1.1 Introduction. COVID-19 is a litmus test for stakeholder capitalism. Over the years Easyjet Plc has redefined the ways of doing business in Consumer Services. This company bases its competitive strategy in cost leadership approach (supply same service at lower These business strategies, based on EasyJet marketing mix, help the brand succeed. Therefore, formulating recommendations for Easyjets strategic implementation, we shall first list its strategic priorities and SWOT analysis. 1 Internal Analysis 4 4. EasyJet Marketing and Management in the Airline Industry Case Study Analysis discusses that This is a competitive world, mainly, for business as it has to face competition from its rival in its market industry while giving stiff competition to others. Still, a few months later Haji-Ioannou was back in headlines protesting over a 2.5 million bonus package easyJet paid to its former chairman in February 2011. To effect and to offer a consistent and reliable product and fares appealing to leisure and business markets on a range of European routes. easyJet. Assignment # 1 Stakeholder analysis on the British Petroleum oil spill disaster Stakeholder: UK and USA Government The British Petroleum (BP) oil spill in the Gulf of Mexico flowed unabated for three months in 2010. Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. The integration of the information the core processes create is done when producing the situation analysis report. Introduction 2 2. EasyJet expects to fly at just 25% of normal capacity into next year unless travel restrictions are relaxed, the UK airline said Oct. 8 after warning that its first ever annual loss could be as much as 845 million ($1.1 billion). It is based on the low-cost, no-frills model of the US carrier Southwest. 32 Pages. Clients Clients are the stakeholders using the system. Risk can be measured by the impact on liquidity, sensitivity analysis and stakeholder reactions, to deem how acceptable a strategy is. Start a PESTEL analysis for the general business environment of EasyJet. Without Boeing and Airbus, Easyjet lose planes so that Easyjet must keep good relationship with them. Task 1 Task 1.1 Assessing the mission, vision, goals, objectives and core competencies of EasyJet which influence the strategic planning Strategic planning It is the process of define the strategy, decision making to achieve the set target goal in business. which achieves advantage in a changing environment through its configuration of resources with the aim of fulfilling stakeholder expectations (Johnson et al., 2005). The first strategy is believed to enable EasyJet to attain the student segment of the market and the second one should help to boost brand awareness (Bader 2015). The examples are: Customers they want the business to produce good quality products at rational prices. The online discount for EasyJet was increased by 2.50 for single trip. Now though were also working on the details of our net zero trajectory. EasyJet is a low-cost European point-to-point airline. The aircraft, which are between six months and two years, will be sold to the Irish leasing company SMBC Aviation Capital. Stakeholder analysis; By necessity the five stages are described sequentially. SWOT Analysis 4 4. The Now though were also working on the details of our net zero trajectory. 5.1.2 Weaknesses Poor reputation when it comes to cancelling flights on short notice and hidden fees. Table of Contents 1. Easyjet has four strategic priorities as listed below: Safety To build Europes number one air transport network Deliver a winning customer proposition To deliver low cost and maximise margins. Table of Contents 1. PESTEL Analysis is a strategic management tool that EasyJet management can use to make better decisions. The concept of easyJet is based on the belief that demands for short-haul air transport is price elastic. The stakeholder can be defined in 3 groups Internal, External and connected stakeholders. easyJet plc is a United Kingdom-based company, which is engaged in airline business. Thirdly, developing new routes which departure from native airports in UK gives local people opportunities to go on holidays to Romania directly. MANAGEMENT BUS 104. Stakeholders are individuals who hold a particular interest in a business, they are affected by the activity of the business. 5.1.1 Strengths Ryanairs biggest strength is its ability to maintain profitability and the position of leading low-cost carrier while offering the cheapest flight fares in the whole of industry. Kaas Tailored made over 3500 face shields and 8000 masks for healthcare workers in one day during the COVID-19 outbreak in Mukilteo, Washington, U.S. March 24, 2020. 90% of the overall sales were online by 2003. Forests in South America and Africa are a habitat for flora and fauna, able to absorb carbon dioxide from the atmosphere and help to control global CO2 emissions. Internet search and benefits increased to 85% of the total sales. Over 820 routes spread across 30 countries and even more are operated by it in terms of domestic and international scheduled services. 15 Stakeholder engagement 16 Chief Executives review and Our Strategy 26 Key performance indicators 28 Financial review 35 Viability statement 36 Summary statistics 37 Risk 48 Sustainability easyJets value creation framework is the foundation for who we are and what we do. The Company operate a single type aircraft fleet. A successful example of a European no frills airline is easyJet. SWOT Analysis 4 4. The Internet enabled the market to operate at its own model. PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Easyjet Plc. 4Technological 3 3. The This was much higher than the other airlines based on a permanent discount. First choice brand and increasing customer loyalty. Easyjet Airline Company is a British airline headquartered at London Luton Airport which operating domestic and international scheduled services on 500 routes between 118 European, North African, and West Asian airports. Compendium-of-Investment-and-Business-Opportunities-Vol-I.pdf. SWOT Analysis. View EasyJet plc.docx from PHPT JLS 404 at The University of Nairobi. Moreover, it also extends the guiding and implementation of that strategy. Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. Undertake stakeholder mapping to analyse the power and influence they have upon the organisational strategy. EasyJet Analysis.docx. 9. Marketing Strategy of EasyJet analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). This provides context for how our wider purpose drives our illustration not visible in this excerpt. 2 Customer Analysis of Easyjet Plc. Stakeholder mapping Ryanair has many different stakeholders that could. We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. EasyJet plc., Investment Proposal 1 EasyJet plc., Investment Proposal Name: Institution: Course Code: Professor: Date: Word CASE 19 ANALYSIS.docx. Below are the Strengths in the SWOT Analysis of EasyJet: 1. However, its operating profit has decreasing which may influence take more loans from financial institutions. Business Strategy for Easyjet. PHPT JLS 401. EasyJet. We were proud to be the first among the major airlines in the world to fully offset the carbon emissions from the fuel used for all our flights, and continue to be the only major European airline to do so. There are several marketing strategies like product innovation, pricing approach, promotion planning etc. Environmental 3 4. This paper deals with the Suppliers they want the business to buy their However, as Exhibit 3 demonstrates, the processes are carried out in parallel, dependent mainly on the availability of internal and external resources. It is the largest accidental marine oil We will write a custom Essay on EasyJet Companys Strategic Analysis and Marketing specifically for you. The carrier will station three Airbus A320s at the airport from spring 2015. Make a list of the issues/problems you face. A SWOT analysis is a framework that is used to analyze a companys competitive positioning in its business environment. 2External Analysis 4 5. Union, the liberalization of aviation in the1980s and 1990s, witnessed the low-cost revolution of airlines and it has been estimated that low-fares airlines like Ryanair, EasyJet, Air Berlin, and Flybe accounted for almost 35% of all scheduled intra-European traffic (Coles, Dinan & Fenclova 2010, p. 1). These business strategies, based on EasyJet marketing mix, help the brand succeed. Find out who has the most influence. This was much higher than the other airlines based on a permanent discount. Profit before tax underlying ( million) 123.1 191.3 (35.7)%. It is an acronym for political, economic, social, technological, environmental and legal factors that shape the macro business environment. What we do. 1.19%. 2. INTRODUCTION Easy Jet is British Airline which operates under low-cost carrier model whose base is present at London Luton Airport. We are a low-cost European point-to-point airline. Easyjet was able to offset half the impact of higher fuel cost and deliver pre-tax profits of 123m. Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. Introduction 2 2. Easyjet Plc PESTEL analysis is a strategic tool to analyze the macro environment of the organization. 1. easyJet has always been hugely focused on fuel efficiency and we have actually decreased fuel intensity by about a third since 2003, and this continues to be a real focus. 4Technological 3 3. The aim & objectives of Easyjet are similar to its mission statement. The company underpins its long-term prospects matter its business with safety, customer satisfaction, future financial performance, people, and environment. Political The political environment includes tax policy such as Air Passenger Duty and carbon tax. And our latest addition is the A321neo aircraft, with 235 seats on board. 1 Political 2 3. Easyjet Analysis. easyJet is confident that its strategy of building on its competitive advantages - an unparalleled network and market positions, efficient low cost model, well-known brand and strong balance sheet - will position it to deliver sustainable and disciplined growth and returns for shareholders. It flies to main destinations throughout Europe making it a very attractive choice for flying. for only $16.05 $11/page. Easyjet Plc. 1.1 Introduction. Weaknesses. If a passenger is killed or injured, the air carrier must make an advance payment, to cover immediate economic needs, within 15 days from the identification of the person entitled to compensation. This will identify its strength, weaknesses, opportunities and threats. 10006. Amsterdam is already one of easyJets most successful network points with more than 3.5 million passengers flying annually to and from 21 destinations. Operations of EasyJet. Easyjet Competitive Analysis. The two strategic choices offered include 1) expanding into new market segments and 2) modernization of brand image. 5Legal 3 3. Aviation is a strategically important sector making a vital contribution to Europes overall economy and employment. In essence, Easyjet follows a cost leadership and broad focus strategy and some of the core competencies include Technology, operation, and inbound and outbound logistics. The Annual General Meeting will be held on Wednesday, 23 December 2020. In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). It has reinforced its position in short-haul travel aviation increasing its 'EasyJet the Web's Favorite Airline' Essay by soniamar , University, Master's , July 2003 download word file , 13 pages download word file , 13 pages 4.1 18 votes When you build a stakeholder map, you can easily see who will have the highest level influence over Easy Jet plc is included in list of London stock Exchange and is also an element of FTSE 100 Index It was 1 Internal Analysis 4 4. It is based in London Luton Airport which is one of the busiest airports in the UK. Passenger delays. Figure 1: Revenue of Easyjet. Here the research is to-the-point, no beating round the bush. In 2007, easyJet plc underwent a significant decline in their capital returned. Here, key stakeholders from across the industry share their thoughts on the impact of COVID-19 and the recovery actions needed. The new EASYJET PLC ORD price pull down could raise concerns from stakeholders as the entity is trading at a share price of 508.40 on very low momentum in volume. Financial Analysis for Ryanair and Easyjet. The above diagram has demonstrates that Easyjets revenue is increasing day to day, for example in 2008 its revenue was 2363 million, therefore, stockholders, and investors will be interested to invest in this recessionary period though its share price has decreasing. easyJet plc is a United Kingdom-based company, which is engaged in airline business. There are several marketing strategies like product innovation, pricing approach, promotion planning etc. Stakeholder RelationshipsStakeholder Relationships cont.cont. 2008 2007 Change. Internet search and benefits increased to 85% of the total sales. This can be used by Easyjet Plc, and will involve the identification of its internal Strengths (S) and Weaknesses (W) followed by the identification of the Opportunities (O) and Threats (T) it faces in its extensivelyrnal business environment. Environmental 3 4. Ansoffs Matrix. Mission statement, Aim & Objectives 2 3. Run Stakeholder Analysis. Stakeholders ObjectivesStakeholders Objectives cont.cont. In the first quarter 2008, GDP grew only 0.1%, Easyjet Plc can conduct market research to understand the supply-demand situation within the industry and prevent overproduction. As the global COVID-19 health emergency continues, the economic fallout is mounting as well. 1. Easyjet Plc. The Internet enabled the market to operate at its own model. 90% of the overall sales were online by 2003. Order Now - Harvard Business (HBR) Case Study Solution Order Now - Easyjet Plc Porter 5 Forces Analysis & Industry Analysis. 1. 1. Stakeholder mapping is the visual process of laying out all the stakeholders of a product, project, or idea on one map. The main benefit of a stakeholder map is to get a visual representation of all the people who can influence your project and how they are connected. Financial Performance overview of EasyJet. Despite the global recession the Easyjet is making significant profits. Operations of Ryanair. Last months quarterly trading update reported an 8% increase in unit revenues for the Oct-Dec quarter and forecast a significant narrowing of first half pre-tax losses from GBP112m to between GBP50m and GBP75m. Analysis of Financial statement is one of the most important techniques that the management uses in order to analyze the performance of the companies. Advance payments. 5Legal 3 3. Stakeholder mapping allows you to identify key players that will influence your project and its success. Easyjet Analysis. The main objective is to study EasyJets successful e-marketing campaigns. CompetitorsCompetitors BA is the largest UK airline by turnover with 8.99bn(yr ending 31st March 2009), followed by easyJet(2.69bn) and Virgin Atlantic(2.24bn) Although BA is the market leader, the low- cost airlines can affect the decisions the company makes. 8. 21 'The Importance of Operation Management at EasyJet's Airlines'.pdf. These aircraft, equipped with CFM LEAP-1A engines and wingtip Sharklets, are 15% more fuel efficient than current generation aircraft. The permitted maximum is 49.5% (see further our announcement dated 23 December 2020 available here) and represents the maximum permitted level of ownership of the Company's shares by non-EU nationals (including UK nationals). the paper will evaluate the budgeting, variance analysis, and activity based information, which is used within the company. The word stakeholder was used to stand in contrast to the neoclassical view of the firm as catering to stockholders. I have used them in a lot of my personal research work.-Mudassir Khan Accounting and Business, Melbourne Polytechnic. The brand name easyJet is very easy to remember and hence brand recall is higher. Picture 1. Fig. Situation analysis present position and industry of EasyJet by use SWOT and PEST model. To create a effective 18th May 2017. Download file to see previous pages. Therefore, easyJet plc was able to generate 9.57 per cent in profit from its 2007 sales, but only 3.85 per cent in 2008. The Company operates a modern fleet of Airbus A320 family aircraft. In the first part, firstly, we are going to give a general overview on easyJet's assets, then mainly concentrate on its critical capability which formed its core competence. The financial crisis of 20072008 has had a deep effect on the Estonian economy, primarily as a result of an investment and consumption slump that followed the burst of the real estate market bubble that had been building up during the preceding years.. After a long period of very high growth of GDP, the GDP of Estonia decreased. It flies to more than 31 countries and serves over 750 routes. 2External Analysis 4 5. 1 Political 2 3. 2.21%. Sustainability. EasyJet Marketing and Management in the Airline Industry Case Study Analysis discusses that This is a competitive world, mainly, for business as it has to face competition from its rival in its market industry while giving stiff competition to others.